4 Steps to Get Started on Your NDC Journey

In our previous article on the NDC, we brought to your notice that the program is poised to have far-reaching effects in the travel industry, but with all the preparation that is happening, the key statistic of the IATA Leaderboard is an indicator of the timing of these effects.

We also put that by 2020, 20 percent of the leaderboard airlines’ third-party volume is forecast to be sold through their NDC API. That means 80 percent of those airlines’ third-party sales volume will still go through traditional technology.

So, in this article, we shall look at how to get started on this journey.

Sabre Beyond NDC

The NDC Program

NDC (New Distribution Capability) is a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard).

The program Standard enhances the capability of communications between airlines and travel agents.

Image of Sabre New Distribution Capability NDC

The program Standard is open to any third party, intermediary, IT provider or non-IATA member, to implement and use.

The program Standard enables the travel industry to transform the way air products are retailed to corporations, leisure, and business travelers, by addressing the industry’s current distribution limitations:

  • Product differentiation and time-to-market
  • Access to full and rich air content
  • Transparent shopping experience

The Sabre Beyond NDC efforts are making a difference as we turn possibilities into reality. We are excited to get feedback from our testing partners as their feedback will have a direct influence on the production release of our integrated NDC-enabled APIs. 

It is all proof that we are practicing what we preach. This rich, collaborative partnership is helping us create a true, end-to-end approach that is a win-win-win for the travel ecosystem.

A Component of Future Distribution

NDC must be a component of future distribution solutions to deliver omnichannel retailing capabilities. The true value isn’t in the technical standards themselves, but in the way we utilize the program standards to deliver value to airlines, agencies, corporations, and travelers.

Airlines want better ways to market and sell their products. Agencies want a seamless experience, so they can focus on customer service and provide even more options for travelers. Corporations want to fully optimize their travel programs with great transparency. Travelers want relevant travel options.

Image of Johannesburg
South Africa’s legislative capital Cape Town and the country’s largest city Johannesburg is the busiest airline route in Africa. The journey takes two hours by air.

The complex task of aggregating, indexing, and normalizing? Leave that to us. It’s another way we’re going Beyond NDC.

Getting Started

To get started can be overwhelming but driving this change doesn’t need to be. You can get started by transforming your travel retailing and technology strategies to align with the personalization demands of today’s consumer.

At Sabre, our airline-retailing strategy will take you beyond NDC and lead you through this vital transformation. We have created four steps to help get you started:

  • Bring the right players to the table.
  • Align your strategy and objectives.
  • Reach outside your organization.
  • Partner with the right technology providers.

Some players will not adopt this program at all, whereas others will lead the way. Either way, Sabre can support all your content, all the time. We’re ready. Are you?

About Sabre Corporation

Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

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