ATPCO, Sabre announce new Routehappy Rich Content agreement

ATPCO and Sabre Corporation have announced a new long-term retailing agreement. ATPCO (Airline Tariff Publishing Company) is a leading provider of pricing and retailing content, tools, and services to airlines, global distribution systems, travel agencies, and technology companies.

The agreement which was announced Tuesday enables Sabre to distribute ATPCO’s Routehappy content to Sabre-connected travel agencies, online travel agencies, and other travel buyers as well as airline IT customers.

This new distribution scope includes Sabre’s air shopping APIs and direct airline shopping and merchandising solutions, in addition to the Sabre global distribution system (GDS).

In his reaction, the president of Sabre Travel Network Wade Jones said that the agreement will allow the company to enhance its leading air shopping solutions as the airline industry continues to evolve.

Imag rich e of atpco routehappy
The content will also be integrated into Sabre’s offer engines and agency points of sale will help airlines sell their products better, the way that they want, across all channels.

“Our expanded agreement with ATPCO further demonstrates Sabre’s commitment to modernize the airline retailing experience for our customers through next-generation retailing, distribution and fulfillment capabilities across channels,” Jones opined.

The new agreement which was built on both companies’ existing partnerships, supports Sabre’s omnichannel retailing and distribution strategy for traditional and NDC-enabled solutions.

The content will also be integrated into Sabre’s offer engines and agency points of sale will help airlines sell their products better, the way that they want, across all channels.

Additionally, Sabre will continue to support ATPCO’s Next Generation Storefront™ (NGS) standard, which helps sales channels modernize the shopping experience for consumers. Sabre has been a key partner with ATPCO and other industry players to help develop and test a new, innovative approach to shopping based on NGS standards.

“ATPCO’s new long-term retailing agreement with Sabre demonstrates the momentum of industry-wide transformation in-flight shopping. Not long ago, Sabre introduced sweeping improvements to how travel agents shop for airline products with a new graphical interface and Routehappy Rich Content, representing important first steps in a journey of change for our industry,” Robert Albert, EVP Retailing at ATPCO, said.

With this new agreement, ATPCO is now an authorized provider of airline rich content to Sabre, and Sabre is now an authorized distributor of Routehappy Rich Content.

READ ALSO: Vietnam Airlines boosts customer experience with Sabre Dynamic Rewards

In addition to API access, ATPCO will also provide flat-file access to Routehappy Rich Content to Sabre for the first time. This accelerates the rate at which Sabre can integrate Routehappy’s descriptive and visual content across its applications including Sabre Red 360 and Sabre Dev Studio APIs and in airline direct channels.

About Sabre Corporation

Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

About ATPCO

ATPCO is the world’s leading provider of pricing and retailing content, tools, and services to airlines, global distribution systems, travel agencies, and technology companies. With a focus on driving innovation, reducing complexity, and delivering network economics to the entire distribution ecosystem, ATPCO continues to develop new standards and technology solutions that are underpinned by its reliable airline pricing data that lies at the foundation of flight shopping. Owned by airlines, ATPCO content and standards ensure industry-wide consistency, including for NDC, NGS, and dynamic pricing. With its recent acquisition of Routehappy, its retailing solutions are also setting the standard by which airlines differentiate their products using compelling rich content, and which channel partners are using to create informative, next-gen shopping displays. For additional information, visit atpco.net.

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