7 sure ways to enhance your customer travel experience

The travel industry already has a head start when it comes to opportunities for customer engagement and smooth travel experience. Besides, who is not excited about the prospect of going on vacation?

But while travel customers may obviously be more likely to participate, this also means that some travel agencies will have a greater chance of getting it wrong. Delays and disruptions may mark a travel experience, but how a brand handles it can make or break a relationship with the customer.

Nowadays, every travel agency has to do much more than they used to, to deliver value-added services and stand out from the crowd.

So, to enhance a customer’s travel experience, what should a travel agency do to ensure that its company remains viable and continues to grow?

Image of Christmas and New Year travel experience

In this article, we’ll show you seven sure ways you can enhance your customer travel experience.


Choose a travel area you can and would like to be a specialist on. With everyone able to do simple travel agent tasks such as searching for events and lodging on the Internet, travel agents become useful by providing packages that are more difficult for the average person to learn, locate and put together. Concentrate on just a few destinations or trip types, and be an expert on those.

Be personal

Be always there for customers. Any travel agency’s role is a personal one, and most people planning a trip want to feel reassured that they have contact with the agent in the event of problems or concerns that occur.

Carrying a smartphone enables tracking of calls and emails anywhere, every time. Improving communication skills can improve the quality of the experience an agent can offer to a client, particularly writing skills.

Responding promptly to both first-time inquiries as well as messages from current clients also builds the client’s confidence that their needs will be adequately addressed.

Sell your travel experience

Identify where there is a demand for services from travel agencies, and target marketing there.

Image of PNR travel experience

With the travel industry’s new openness and the travelers ‘ willingness to book their trips by themselves with a click of a button over the phone, the added value of a travel agent is now more than ever in the selling of experiences.

Maintain a premium standard of quality

Fight for quality. The only way to distinguish a business in any market is to push it towards being the best it can be. Identifying values and keeping that integrity can be a good way to build a reputation for quality as a travel agent. Work diligently to find ways to make the customers happy.

Are you online?

Build a presence on the Internet. The Web is the way most consumers search for travel agent services, and the best way to network and advertise. A consistency, easy to navigate and visually attractive website would stand out. Using social media networks to share tips and travel information can help establish an agent as a leader in their field of thought, as well as connecting with potential clients, answering questions and building a reputation.


The world is constantly evolving and travel agents need to be mindful of what clients need to grow and improve the way their company works. A good method is to streamline the work process by a shrewd partnership with other resources to grow a business. Hiring a marketing firm or signing up for referral services allows certain agents to search out more leads and concentrate on being a travel agent.

Use Technology

Technology can be a driving factor in helping you to more effectively manage your travel agency tours. That is why Sabre as a leading technology provider to the global travel industry is used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management.

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About Sabre Corporation

Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

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