How an Online Booking Engine Works for Travel Agents
There are many benefits to using the Online Booking Engine. Some of these advantages will be far better than others, but all of them can have a positive impact on your company as a travel agent, and many of them can give you a much higher return than if you were to use only one or two of these features in isolation.
While online booking continues to provide more and more air travel content, choices and variety, the market will continue to grow and thrive.
What is an Online Booking Engine?
Often referred to as the Internet Booking Engine (IBE), the Online Booking Engine is an application that allows the travel and tourism industry to support reservations through the Internet. It allows customers to book flights, hotels, all-inclusive holiday packages, insurance, and other services online.
This is a much-needed application for the aviation industry as it has become one of the fastest-growing sales channels.
What is a Travel Website?
The travel website is a website dedicated to travel. The site can concentrate on travel reviews, travel fares, or a combination of both. About 1.5 billion people book travel every year, 70% of whom go online.
Many websites often take the form of a digital version of a traditional guide book with the intention of providing advice on which locations, attractions, hotels and so on are worth a visit and providing information on how to access them.
How does the Online Booking Engine work?
The Online Booking Engine is embedded on the home page of the travel website to make it easy for customers to access it. When users enter their travel preferences, they must contact the GDS to provide the relevant information, which will then be shown to the user in a suitable formatted interface.
After the consumer has finished choosing their flights, they choose a method of payment. There are a number of options to choose from:
- Book on hold,
- Direct transfers from a customer’s bank account and
- Online payment.
The number of options depends mostly on the point of sale. A Passenger Name Record (PNR) is generated in the GDS and Airline Reservation System, and an E-Ticket will be given once the passenger has completed the payment process.
Why should you sell online?
If your company isn’t already on the web, it’s important that you do it. Not only does having a successful website help you attract more clients, but it also helps you to sell products and services online.
According to figures from Shopify’s Global Ecommerce Playbook, online sales accumulated over $2.8 trillion in 2018 and are expected to increase to over $4.8 trillion by 2021. Nowadays, many consumers prefer the convenience of online shopping, and this can lead to huge success for your company.
Selling online has tremendous advantages for any business. It makes you look fresh and professional as well as helping you enter a much wider market.
You can even begin to sell internationally. If you’re selling goods for distribution or services, online marketplace tools will help you make more sales to more customers instantly.
With the Online Booking Engine, your revenues are no longer limited by the number of clients who can physically visit your physical location. You can sell across towns, states, and even across borders, removing all geographical limitations.
In our next post, we shall look at the advantages of an Online Booking Engine.
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About Sabre Corporation
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.