Pakistan International Airlines Signs Sabre GDS Agreement
The leading technology provider to the global travel industry, Sabre Corporation (NASDAQ: SABR), has announced a new content distribution agreement with Asian-based Pakistan International Airlines.
As Pakistan’s national flag carrier, the agreement will provide Sabre’s extensive network of travel agents with both domestic and international content via its rich global travel marketplace.
The agreement with Sabre’s leading Global Distribution System will have a positive impact on both Pakistan International Airlines and the country’s travel economy.
In addition to reinforcing a long-term partnership, joining Sabre will also support the carrier’s business strategy by driving its expansion and profitability, tapping into code-share and partnership sales, and expanding ancillary sales.
This relationship will also allow Pakistan International Airlines to further strengthen its presence in new markets, such as the United States, as well as locally and across the globe.
With over 9 million of Pakistan’s workforce living abroad, there is a marked demand for travel into the country coming from Europe and the Middle East. With Pakistan International Airlines joining Sabre, content from the carrier will be accessible to over 425,000 Sabre-connected agents around the world.
“We are pleased that Pakistan International Airlines has made Sabre its distribution partner of choice. Providing the carrier with superior technology and supporting their distribution efforts through our rich travel marketplace, the agreement that we announce today will continue to shape the country’s travel landscape and enable Pakistan International Airlines to reach their strategic business objectives,” Rakesh Narayanan, vice president, South Asia and Pacific, Sabre Travel Solutions Airline Sales, said.
In addition to strengthening international travel to and from Pakistan and reinforcing the carrier’s presence in new regions, this agreement will also help to support domestic demand for air travel, one of the most convenient ways to travel within Pakistan.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
About Pakistan International Airlines
Pakistan International Airlines is the national flag carrier of Pakistan. Its main hub is Karachi’s Jinnah International Airport while Allama Iqbal International Airport in Lahore and Islamabad International Airport serve as secondary hubs. The airline was founded on October 29, 1946, as Orient Airways, initially based in Calcutta in India, before shifting operations to the newly independent state of Pakistan in 1947. It was nationalized and merged with another airline in 1955, and Pakistan International Airlines Corporation came into existence. The airline commenced international services in 1955 to London, via Cairo and Rome. PIA was the first non-communist airline to fly to China and first-ever Asian airline as well to acquire jet aircraft by inducting a Boeing 707. Pakistan International Airlines is Pakistan’s largest airline and operates a fleet of more than 30 aircraft. The airline operates scheduled services to 18 domestic destinations and 25 international destinations across Asia, Europe, the Middle East, and North America. It operates nearly 100 flights daily. In addition to commercial flight operations, PIA also owns The Roosevelt Hotel in New York City and the Sofitel Paris Scribe Hotel in Paris. The airline employed nearly 13,000+ people in 2018.