STARLUX Airlines partners Sabre to drive ambitious growth plans

STARLUX Airlines, Taiwan’s newest carrier, has signed a distribution agreement with Sabre. The deal will connect STARLUX to Sabre’s GDS platform which is made up of over 425,000 travel agents worldwide.


“STARLUX Airlines has ambitious plans for the future and, as such, it is vital that we leverage the right partners that support our business objectives,” Glenn Chai, CEO of STARLUX Airlines said.

“As we aspire to differentiate ourselves from other airlines in the market and set our strategic vision into motion, it is essential that we partner with industry leaders whose knowledge, expertise, extensive network, local market support, and strong market presence will provide us with a clear, competitive advantage within the region and across the globe.

Onboarding Sabre’s global distribution platform will be essential to our success by expanding our footprint globally and will ensure that leading travel management companies and travel agencies specialising in high-yield fares have access to STARLUX’s premium content offering.”

Image of Dasha Kuksenko
Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines.

STARLUX launched operations on January 23 with flights to Penang, Danang, and Macau. The timing could not have been worse, as the airline suspended its Macau service on February 8 and is expected to cancel the Penang service on March 8 because of the ongoing COVID19 outbreak.

STARLUX has also postponed the launch of flights to Cebu until at least July.

“Sabre is thrilled to support STARLUX Airlines as they launch and grow their global operations. In addition to supporting long-established airlines with leading technology solutions, we are pleased to reaffirm our continued commitment to any new carriers joining the industry,” Dasha Kuksenko, vice president, regional general manager – North Asia of Sabre Travel Solutions said.

“Our deep market expertise – coupled with our strong global presence – will benefit STARLUX Airlines as they gain access to a rich network of local and international travel agents. We are confident that our platform will play an instrumental role as the carrier forges ahead with its plans to target the luxury travel market in Asia, and beyond.”

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About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfillment solutions to help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit


STARLUX Airlines was founded in May 2018. Out of his passion for aviation and determination to cultivate the aviation industry, the founder, K.W Chang, established a luxury boutique airline. Taking safety and quality of aviation service into account to provide travelers the safest and most luxurious flying experience. In order to exceed passenger expectations, STARLUX is committed to breaking the rigid traditional model and provide intimate and innovative service. To help protect the environment by conserving energy while providing the utmost cabin comfort, STARLUX Airlines is introducing all 10 of a new generation of passenger aircraft—A321neo. STARLUX plans to introduce another nine A350-900s and eight A350-1000s by the end of 2021. The routes will also be expanded to North America. Thus, the fleet is expected to grow to 27 aircraft by the end of 2024 and 50 by the end of 2030. With its hub at Taiwan Taoyuan International Airport, STARLUX Airlines will initially fly routes in Southeast Asia and Northeast Asia, gradually developing its trans-oceanic routes to North America, growing quickly and steadily towards becoming one of the world’s leading top airlines.

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