Vietnam Airlines boosts customer experience with Sabre Dynamic Rewards

Vietnam Airlines has become the first carrier in the Asia Pacific to leverage the Sabre Dynamic Rewards, an industry-leading loyalty redemption solution.

Sabre, the leading technology provider to the global travel industry, announced the alliance on Tuesday.

“Sabre is pleased to support Vietnam Airlines as it aims to enhance the experience it provides to its customers. Vietnam Airlines is taking a strategic stance on making loyalty management and personalization a priority. Sabre is proud to support their endeavor with our cutting-edge platform,” Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines said.

With the adoption of the Dynamic Rewards, the Southeast Asian-based airline also reiterated its commitment to refining customer experience for its most loyal customers.

Image of Dasha Kuksenko, Vietnam Airlines, Sabre
Dasha Kuksenko, Vice President, Regional General Manager, North Asia, Sabre Travel Solutions, Airlines.

The airline also announced that it is upscaling its Lotusmiles loyalty program and delivering an optimized offering to its customers by “offering an easy and seamless shopping flow that optimizes the overall redemption booking process”.

Sabre Dynamic Rewards enables an easy and flexible method for travelers to redeem rewards. For the carrier, it will optimize processes and deepen the breadth of the carrier’s existing reward platform, Lotusmiles, transforming it from a passive point-collecting program, into a dynamic program that delivers unique customer experiences.

About Sabre Corporation

Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.

About Vietnam Airlines

Vietnam Airlines – a member of SkyTeam Alliance- is the flag carrier of Vietnam and the major carrier in South East Asia, operating 97 routes to 22 domestic and 29 international destinations with an average of 400 flights per day. Vietnam Airlines is the first airline in the world to successfully operate both next-generation aircraft Boeing 787-9 Dreamliner and Airbus A350-900 XWB at the same time.

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